(It’s legally required. You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. When it comes to email newsletter design and layout, there are some best practices to follow. They’re also a great enticement for new subscribers to sign up. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. We specialize in sophisticated, unique illustrated book design. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. If you missed it, check it out! Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. You might like to talk about current news in regards to your books and writing; give an update on where you’re at with your latest book; or even just write about something that’s been on your mind or happening in your life. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. Here’s why: Social Media Changed Everything. However, we don’t recommend sending emails any more frequently than once every two weeks, or less frequently than once every month. So how often should your newsletters go out? Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. Once you do have the technicalities smoothed out of signing people up for your newsletter, post a link on twitter and Facebook, both your professional and personal accounts. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. In this article, we’ll talk about email marketing for authors and how to create an effective newsletter campaign that will help you to connect with your subscribers. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. Include Helps and Links. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. If they like what they read in one form, the more likely they are to check out the others. Click to tweet. Freebies, giveaways and exclusive bonus content are nice ways to reward the loyalty of your current subscribers. If you suspect that many of your readers/subscribers might also be writers themselves, take a leaf out of Susan Dennard’s book and include some writing advice and/or insight into the world of writing and indie publishing. So! Share subscription links whenever you participate in FB parties, guest blog, etc. A few programs, including MailChimp, are free until you reach a certain number of subscribers. See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. You can also do throwbacks to past posts for those who might not have already seen them. Make sure to back up your e-mail list. Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … Last week we looked at some easy email marketing tips for authors , including how often to contact your email list and structuring your email newsletter. What do you like to see in an email from an author? With the high amount of e-mail these days, I wouldn’t recommend you send one more often than once a month as they can become repetitive and thus ignored. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. Others mail one out every quarter or as often as every month. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. Even better news? Let’s take the great reason to blog (regularly engage your mailing list) and make it easier by turning it into a monthly newsletter. It’s considered “spam” and they’ll simply delete whatever you send. Your author email newsletter is one of the best ways to communicate with your readers. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. While your main articles can go in the central column, consider adding a sidebar as well. How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. Having a newsletter can be the very best way to reach more readers and sell more books. How to set up your author newsletter. However, it does come down to what suits you and your subscribers best. An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. The newsletter below is another good example of offering a box set to your subscribers. How do I get people to sign up for my newsletter? But building relationships with your readers doesn't happen overnight; it … To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. We’ve put together this resource of many great author email newsletter ideas of what to include. You must send a newsletter on release day. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. The Solution: An Author Newsletter. It’s best to do this with some small, unobtrusive icons. Talk about your recent and upcoming releases. 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